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Principal Supervisor: Prof Michael Rosemann
Associate Supervisor: Dr Axel Korthaus
Expected Completion: November 2011
Title: A governance framework for service aggregators in business networks
Abstract: Nowadays, organisations are specialising on their core competencies in order to cope with dynamic market conditions. Due to their specialisation, they are typically involved in one or more business networks to collaboratively fulfil customer demands. In an extreme case the organisation is constructed entirely from services (service-based view of the firm). These services can be provided by multiple entities within a business network. The service aggregator is one of these entities that aggregates and composes multiple services provided within the network to offer an integrated solution to a complex consumer problem. On the one hand, the service aggregator has multiple relationships with the providers of the single services. On the other hand, he is the only point of contact for the consumer of that integrated, aggregated service. To successfully manage these multiple relationships and contractual arrangements, an adequate governance framework needs to be in place that allows such an organisation to successfully compete at the market. Therefore, the governance, chorography and management of these services is the core competency of this specific organisation. In a typical multi-organisational service delivery and exchange model, where each organisation relies on services of partners within a value net, governance issues become important due to the disappearing (economic, legal, technical, etc) boundaries.
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